We’re often called upon to help our corporate clients reach profits faster. Calling upon our team’s experience with advisory work, building their own startups, and corporate leadership we dig in with our client partners to look at the possibly opportunity areas, craft a plan that will deliver new profits, and work with the internal stakeholders to see the programs get off the ground.

Since most of our conversations and work for our clients is private, its hard to talk about the anecdotal evidence of this work. Instead, our NY Associate Director and occasional writer for The Huffington Post, Matt Spangler, looked at a company outside our client roster and discussed how they can evaluate their internal products through customer experience to find new ways to profitability.

In his article “Find New Profits From Old Products: YouTube, Brand Channels, and Easy Money” he outlines his experience working with the Brand Channel product on a creative project with a client. His personal challenges were a catalyst for the analysis and concept of a new way to think about the product line.

In the case of YouTube, new profits could be found within an existing product line. For others it could be starting a completely new division that draws on existing resources. What will it be for your business?